segunda-feira, 5 de dezembro de 2011


Season Themes | Kid's: CIFFKids has put together a trend presentation for their upcoming August show. The report features S/S 2012 direction, key silhouettes and color boards for the Children's Wear market. As always, the show's trend report is great overview. Interesting to note, CIFF used the same trend themes for all markets this Spring Summer 2012 season. Trends include: New Edge, Technocolor Summer, Soft Alternative, and Urban Jungle. Presented on WeConnectFashion, courtesy of theCIFFKids.

In New Edge, we represent a strong desire for modern shapes that we would like to be pure yet sensual. This modern outlook offers a radically simple, minimal aesthetics found appealing once again, updating an idea of classicism and timelessness. Between a search for original purity and the redefinition of shapes, we identify the contours of a new frame of reference. Highly stylized, shapes and lines are defiantly structured or erased to leave room for a comfortable ergonomy with generous, enveloping, air-conditioned fullness. We draw strength from the desert, a fascination for expanses without borders and opt for timeless eroded denim and sediment-like fabric effects.

This is a call for pure relaxation, cheerfulness and vacationing: a joyous escape from everyday life. Take up the colors of summer and the codes of seductiveness and give them a joyful spin, without fear of being over the top. We play Summer cliches << to the hilt >> between jet-set opulence sultry seduction and impetuous glamour of the Happy Hour. Or opt for a California cool, coloring the preppy look with show-off humor, and playing with beachwear and American casualwear to concoct a smart relaxed look. Summer once again has a mythical attraction.

Start dreaming of a more gentle connection with time, of a return to a more authentic existence. Between pragmatic realism - a better quality of life, sustainable and local consumption - and fantasized idealism - the dream of a simple and fair life, of authentic values É Enchanted authentics offers a continuation of the slow movement, but has a more elaborate and richer artisanal edge. It is a celebration of generosity, gentleness, richness and consistency and a desire to rediscover a refined, long-forgotten savoir-faire and seek graceful sensuality with old-fashioned charm. Compose a refreshing romanticism, without naivete. Like a wistful collector, list the outfits of forgotten trades and crafts or prefer endearing and dainted touches for an enchanting bucolic mood.

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